Published by Edition Patrick Frey 2008
Finland is a strange exception in the north. I’m not quite sure how we ended up here between the Vikings and the Russians. Our surroundings reflect our identity, which is often described as quiet and modest, and most importantly this reflects back to the people. This melancholic state of mind is our strong point, a thing that most of the Finnish people have been ashamed of. I’m proud to be Finnish although I feel I'm quite a stereotypical mute Finn. Sadly Finns have been hiding their national identity for decades. We have been wanting too much to be like the neighbours in the west. A lot of Eastern European countries are just beginning this unfortunate process. They are going into the closet like Finland did.
This project is about the nine months that Finland is closed. People are hiding in their warm nests and have abandoned the stages where they perform their holiday rituals. In many of the places where I travelled to take pictures, I encountered strong emotions through the memories that these places brought into my mind. There is something really magical in bleak summer cities like Hanko or Naantali. I could still sense the presence of the loud voices of tourists and the smell of summer. These ritual landscapes continue their life when we are away. The absence brings up memories and layers that are left alive in these deserted places, when these spots go on vacation.
Style: Henna Koskinen
Brand images for Foreign Objects.
Story on Lima's hyped gastronomical scene for KLM frequent flyer magazine Flying Dutchman.
Styling: Aino Vainio
Images for Google mobile campaign "Talk to Google"
Food and travel story for Mondo magazine.
Germans Ermics for Beyond by Lexus magazine.
There are 3.2 million Saunas in Finland (and only 5.5million people) So there are more Saunas than cars. Often when I visit a Sauna in my new home country Netherlands. I get complaints about talking. And that does not usually happen for a Finn. The Finnish sauna culture still has masculine elements as well. Finland used to host sauna competitions, until one of the competitors died 2010 for lethal burns on the site of the competition. His rival spend several months on extensive care and had burned 70% of his skin. I visited the survivor for this project and asked why he hadn’t given up earlier for the pain. He told me that he couldn’t since the other guy was Russian.
Ironically in Finnish culture sauna used to be a place for birth and death. It was the most hygienic place to deliver a baby and also the place where the body of the deceased was taken for cleansing. Today the sauna is above all a social place where otherwise silent Finns share their sorrows and moments of joy.
See more of this project here: www.saunafromfinland.org
Jamie XX was shot for Code Magazine.
Styling: Clyde Semmoh
Portrait of Dutch artist Florentijn Hofman for Bloomberg Businessweek.
Mood images for G for Granola.
Styling: Sarah Napier.
"Talk to Google" campaign, Russia.
I was commissioned by Swiss glossy magazine Annabelle to show my home country. We traveled for one week across Finland to my favourite spots.
Playa de Ingles has highest amount of gay bars per square kilometer in the world. I was commissioned to document the party scene in 2010.
Food and travel story for Mondo travel magazine.
Portraits of Dutch actress Tara Elders for VaraGids.
Portraits of the French artist Sebastien Tellier for Glamcult.
Portrait of dancer Sini Länsivuori for Trendi Magazine.
Portrait of Finnish conductor Leif Segerstam for Kasino A4.
Project for ADAC about new Dutch design talents.
Portrait of Javier Guzman for VARAgids.
Portraits of Heineken prize winners. Winners are appointed by Royal Netherlands Academy of Arts and Sciences every two years.
Documentary fashion project of wingsuit flyers in Kjerag Norway.
Styiling: Mark McMahon
Unpublished story of the Vibskov brothers.
Styling: Kanako Koga.
Miscellaneous portraits for different magazines. In order of appearence: Jone Nikula, Kim Jones, Lucile Hadzihalilovic, Jukka Rasila, Risto, Viktoria Koblenko and Einojuhani Rautavaara.
Portrait of Kaija Saariaho. Commisioned by FMQ.